21 years' expertise & 100,000s of reviews. Our collection of Iconic Club hotels has been honed from 21 years’ experience checking luxury hotels plus the insight of our hundreds of thousands of guest reviews on luxury hotels, London shows and other luxury travel activities.

Speak to an expert. Book online or call 0800 496 8888 (International: +44 1872 266 198) 7 days a week, to speak to one of our experts who know each hotel individually.

Lowest price guaranteed. If you find it cheaper, we’ll match that price plus deposit a £50 credit in your iconic club account.

Arrival Assurance ™. Iconic Club staff personally double-check your booking with the hotel 48 hours prior to your arrival and email you a second confirmation.

Iconic Club ™ benefits. Privileges like priority upgrades, free champagne upon arrival, late check-out and free on-demand movies.

Price Guarantee

Iconic Club is linked into the very cheapest live rates for each hotel, rail journey and theatre performance. Additionally, many of our lowest rates and offers are unique to our company and are not offered by other operators.

We are so confident that you will not find a bigger travel discount, that we are providing this guarantee. Find a lower price within 48 hours of your purchase and we'll not only refund the difference but we will also credit your iconic club account with £50 to spend on your next reservation. Naturally, this price guarantee applies to competitive prices available for the same travel package, booking conditions, date and package with all taxes included.

Application must be made to Iconic Club at least 3 working days before the first date of stay.